Records and rankings
The most expensive watches sold at auction by Bulgari
Hammer prices in USD at the rate of the sale day, across nine auction houses. Every entry links to its lot. Rare references show their price to Premium members.
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Bulgari Serpenti1971 · Artcurial · 18 Jul 2018USD ••••••rare reference · Premium
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2
Bulgari Octo Finissimo Perpetual Calendar Tantalum - 103578Christie's · 6 Nov 2021USD ••••••rare reference · Premium -
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Bulgari Serpenti ref. 77281970 · Christie's · 9 Jun 2025USD ••••••rare reference · Premium -
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Bulgari Serpenti1970 · Phillips · 29 May 2018USD ••••••rare reference · Premium -
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Bulgari Octo Finissimo Tourbillon Marble, Ref: 103660 ref. 103660Christie's · 10 May 2024USD ••••••rare reference · Premium -
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Bulgari Serpenti Scaglie1971 · Phillips · 24 Nov 2024USD ••••••rare reference · Premium -
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Bulgari Octo Grand Sonnerie Unique Piece ref. 1028652019 · Phillips · 11 Dec 2022USD ••••••rare reference · Premium -
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Bulgari Snake1960 · Phillips · 8 Nov 2015USD ••••••rare reference · Premium -
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Bulgari2013 · Sotheby's · 5 Oct 2016USD ••••••rare reference · Premium -
10
Bulgari2014 · Sotheby's · 6 Apr 2016USD ••••••rare reference · Premium
Most auctioned references
| Rolex 1675 | 1,105 |
| Rolex 1803 | 735 |
| Rolex 5513 | 703 |
| Rolex 1680 | 689 |
| Rolex 6263 | 614 |
Record by brand
| Patek Philippe | USD 19.9 M |
| Rolex | USD 17.8 M |
| Philippe Dufour | USD 6.5 M |
| F.P. Journe | USD 5.7 M |
| George Daniels | USD 5.2 M |
| Urban Jürgensen | USD 4.7 M |
| Richard Mille | USD 4.6 M |
| Audemars Piguet | USD 3.9 M |
Updated
Rankings refresh with every data sync; last update 2026-10-05. 20 lots with doubtful prices are excluded pending review.