Brands in numbers
227 watch brands at auction
188,023 lots across nine auction houses, 2005–2026. One page per brand with its references, years and records.
| Brand | Lots | Sold | Median | Years |
|---|---|---|---|---|
| Rolex | 34,617 | 78% | USD 11,192 | 2005–2026 |
| Patek Philippe | 29,232 | 79% | USD 19,778 | 2005–2026 |
| Omega | 11,115 | 74% | USD 2,503 | 2005–2026 |
| Cartier | 10,233 | 77% | USD 5,722 | 2005–2026 |
| Audemars Piguet | 8,563 | 76% | USD 17,741 | 2005–2026 |
| Vacheron Constantin | 7,372 | 77% | USD 7,742 | 2005–2026 |
| Jaeger-LeCoultre | 6,511 | 79% | USD 4,838 | 2005–2026 |
| IWC | 5,511 | 77% | USD 4,285 | 2005–2026 |
| Breguet | 4,160 | 80% | USD 12,200 | 2005–2026 |
| Piaget | 3,914 | 73% | USD 5,000 | 2005–2026 |
| Breitling | 3,193 | 80% | USD 2,750 | 2005–2026 |
| Longines | 2,955 | 70% | USD 1,601 | 2005–2026 |
| Panerai | 2,877 | 80% | USD 7,580 | 2005–2026 |
| Chopard | 2,689 | 70% | USD 4,252 | 2005–2026 |
| A. Lange & Söhne | 2,495 | 80% | USD 29,667 | 2005–2025 |
| Franck Muller | 2,485 | 76% | USD 7,153 | 2005–2025 |
| Heuer | 1,997 | 77% | USD 4,213 | 2005–2026 |
| Girard-Perregaux | 1,897 | 75% | USD 5,000 | 2005–2025 |
| Ulysse Nardin | 1,828 | 75% | USD 6,257 | 2005–2025 |
| Zenith | 1,810 | 72% | USD 3,125 | 2005–2025 |
| Corum | 1,670 | 73% | USD 3,500 | 2005–2025 |
| Blancpain | 1,629 | 79% | USD 6,879 | 2005–2026 |
| Universal Genève | 1,386 | 73% | USD 3,480 | 2005–2025 |
| Bulgari | 1,375 | 76% | USD 2,792 | 2005–2025 |
| Tudor | 1,286 | 77% | USD 3,730 | 2005–2026 |
| F.P. Journe | 1,281 | 84% | USD 96,247 | 2005–2025 |
| Hublot | 1,157 | 77% | USD 9,375 | 2005–2025 |
| Gérald Genta | 1,093 | 75% | USD 6,129 | 2005–2025 |
| Baume & Mercier | 1,091 | 59% | USD 1,126 | 2005–2025 |
| Movado | 1,067 | 66% | USD 1,590 | 2005–2025 |
| Waltham | 969 | 86% | USD 1,625 | 2005–2025 |
| Roger Dubuis | 913 | 68% | USD 13,160 | 2005–2025 |
| Glashütte Original | 893 | 77% | USD 6,299 | 2005–2025 |
| TAG Heuer | 734 | 72% | USD 2,000 | 2005–2025 |
| Richard Mille | 677 | 76% | USD 125,000 | 2005–2025 |
| Hamilton | 676 | 80% | USD 1,195 | 2005–2025 |
| Tiffany & Co. | 630 | 81% | USD 3,250 | 2005–2025 |
| Eterna | 617 | 44% | USD 842 | 2005–2026 |
| Ebel | 606 | 61% | USD 1,432 | 2005–2025 |
| Elgin | 552 | 85% | USD 1,196 | 2005–2025 |
| Seiko | 547 | 80% | USD 1,954 | 2005–2025 |
| Harry Winston | 502 | 73% | USD 13,368 | 2005–2025 |
| Eberhard & Co. | 494 | 62% | USD 2,384 | 2005–2025 |
| Doxa | 490 | 47% | USD 608 | 2005–2026 |
| Daniel Roth | 464 | 74% | USD 11,254 | 2005–2026 |
| Chronoswiss | 439 | 77% | USD 3,233 | 2005–2025 |
| Tissot | 434 | 57% | USD 556 | 2005–2025 |
| Parmigiani Fleurier | 434 | 75% | USD 9,576 | 2005–2025 |
| Van Cleef & Arpels | 410 | 73% | USD 5,547 | 2005–2025 |
| Hermès | 384 | 78% | USD 2,165 | 2005–2025 |
| Maurice Lacroix | 379 | 61% | USD 1,125 | 2006–2025 |
| L. Leroy | 378 | 73% | USD 4,285 | 2005–2025 |
| Chanel | 348 | 81% | USD 3,807 | 2005–2025 |
| Bovet | 320 | 72% | USD 12,008 | 2005–2026 |
| Boucheron | 320 | 73% | USD 2,057 | 2005–2026 |
| Certina | 316 | 45% | USD 497 | 2005–2025 |
| Rado | 307 | 41% | USD 489 | 2005–2025 |
| Bulova | 305 | 69% | USD 630 | 2005–2025 |
| Gübelin | 290 | 64% | USD 3,382 | 2005–2025 |
| Bell & Ross | 283 | 78% | USD 2,500 | 2005–2026 |
| Graham | 278 | 71% | USD 3,219 | 2005–2025 |
| H. Moser & Cie | 266 | 79% | USD 15,295 | 2009–2025 |
| De Bethune | 255 | 82% | USD 61,616 | 2005–2025 |
| Lemania | 254 | 72% | USD 2,006 | 2005–2025 |
| Jules Jürgensen | 253 | 77% | USD 5,168 | 2005–2025 |
| Vulcain | 237 | 68% | USD 2,822 | 2005–2025 |
| Jaquet Droz | 233 | 77% | USD 8,979 | 2005–2025 |
| Alpina | 223 | 78% | USD 156 | 2007–2025 |
| Alain Silberstein | 219 | 81% | USD 4,292 | 2005–2025 |
| Montblanc | 216 | 79% | USD 1,944 | 2005–2025 |
| Illinois | 212 | 89% | USD 1,436 | 2008–2025 |
| Minerva | 211 | 72% | USD 2,777 | 2005–2025 |
| MB&F | 211 | 77% | USD 52,920 | 2011–2025 |
| E. Howard & Co. | 210 | 92% | USD 2,500 | 2008–2022 |
| L'Epine | 208 | 59% | USD 2,293 | 2005–2025 |
| Bucherer | 193 | 66% | USD 1,835 | 2006–2025 |
| de Grisogono | 189 | 77% | USD 5,172 | 2005–2025 |
| Raymond Weil | 184 | 40% | USD 394 | 2006–2025 |
| Concord | 184 | 61% | USD 1,577 | 2005–2025 |
| Chaumet | 182 | 71% | USD 2,006 | 2005–2026 |
| Andersen Genève | 175 | 82% | USD 12,500 | 2005–2025 |
| Paul Picot | 167 | 61% | USD 2,469 | 2005–2025 |
| Tavannes | 161 | 52% | USD 1,090 | 2005–2025 |
| Porsche Design | 161 | 68% | USD 1,810 | 2005–2025 |
| Urwerk | 157 | 76% | USD 50,800 | 2007–2025 |
| Charles Frodsham | 153 | 82% | USD 3,771 | 2005–2025 |
| Jacob & Co. | 152 | 70% | USD 5,000 | 2007–2025 |
| Louis Vuitton | 144 | 77% | USD 3,694 | 2005–2025 |
| Urban Jürgensen | 143 | 83% | USD 25,699 | 2005–2025 |
| Gruen | 142 | 70% | USD 571 | 2005–2025 |
| Dubey & Schaldenbrand | 140 | 76% | USD 1,920 | 2005–2025 |
| Dent | 136 | 81% | USD 3,162 | 2005–2025 |
| Graff | 127 | 52% | USD 12,329 | 2005–2025 |
| Frédérique Constant | 125 | 78% | USD 2,100 | 2005–2025 |
| Delaneau | 123 | 72% | USD 4,264 | 2005–2025 |
| Oris | 122 | 75% | USD 875 | 2008–2026 |
| Berthoud | 119 | 69% | USD 5,914 | 2005–2025 |
| Greubel Forsey | 117 | 75% | USD 208,690 | 2008–2025 |
| Junghans | 112 | 61% | USD 544 | 2005–2025 |
| Swatch | 112 | 72% | USD 1,283 | 2005–2025 |
| Juvenia | 110 | 65% | USD 1,650 | 2005–2025 |
| Zodiac | 108 | 64% | USD 1,605 | 2005–2025 |
| Pierre Kunz | 107 | 59% | USD 6,875 | 2006–2025 |
| Henry Capt | 104 | 72% | USD 4,000 | 2005–2025 |
| Ball | 104 | 93% | USD 1,652 | 2008–2024 |
| DeWitt | 103 | 67% | USD 12,500 | 2005–2025 |
| Haas Neveux & Cie | 103 | 62% | USD 5,520 | 2005–2025 |
| Reuge | 102 | 79% | USD 3,226 | 2005–2025 |
| Fortis | 101 | 80% | USD 1,134 | 2005–2026 |
| Angelus | 101 | 66% | USD 2,293 | 2005–2025 |
| Gucci | 97 | 53% | USD 360 | 2005–2025 |
| Laurent Ferrier | 97 | 86% | USD 50,800 | 2011–2025 |
| Enicar | 95 | 65% | USD 3,578 | 2009–2026 |
| Perrelet | 94 | 62% | USD 2,419 | 2006–2025 |
| Agassiz | 93 | 77% | USD 2,506 | 2005–2025 |
| Mido | 90 | 61% | USD 1,796 | 2005–2025 |
| Arnold & Son | 90 | 72% | USD 10,275 | 2008–2025 |
| Ferrari | 89 | 75% | USD 5,419 | 2005–2025 |
| Wittnauer | 89 | 80% | USD 937 | 2005–2024 |
| Ikepod | 88 | 75% | USD 2,878 | 2007–2025 |
| Wyler | 88 | 77% | USD 2,776 | 2005–2025 |
| George Prior | 85 | 86% | USD 1,326 | 2005–2025 |
| Leonidas | 82 | 63% | USD 1,555 | 2005–2026 |
| Le Phare | 81 | 67% | USD 4,056 | 2005–2025 |
| Favre-Leuba | 80 | 68% | USD 1,836 | 2005–2025 |
| Gallet | 80 | 81% | USD 2,221 | 2006–2025 |
| Voutilainen | 80 | 92% | USD 148,454 | 2012–2025 |
| Mauboussin | 79 | 78% | USD 2,577 | 2006–2025 |
| Romain Jerome | 79 | 70% | USD 5,806 | 2009–2025 |
| Cvstos | 79 | 75% | USD 6,772 | 2007–2025 |
| Bueche Girod | 79 | 82% | USD 1,387 | 2005–2025 |
| LIP | 78 | 78% | USD 573 | 2005–2025 |
| Invicta | 77 | 62% | USD 2,204 | 2005–2025 |
| Bertolucci | 74 | 76% | USD 1,789 | 2005–2025 |
| Sinn | 74 | 80% | USD 1,371 | 2008–2025 |
| Barraud & Lunds | 73 | 74% | USD 2,453 | 2005–2024 |
| Dunhill | 73 | 85% | USD 2,071 | 2005–2025 |
| Cedric Johner | 72 | 81% | USD 3,090 | 2005–2025 |
| Record | 72 | 74% | USD 1,531 | 2006–2025 |
| Martin Braun | 71 | 90% | USD 3,750 | 2005–2025 |
| Cyma | 70 | 59% | USD 1,375 | 2005–2025 |
| Antoine Preziuso | 70 | 73% | USD 7,870 | 2005–2025 |
| Ellicott | 69 | 68% | USD 6,685 | 2006–2025 |
| Marvin | 68 | 41% | USD 874 | 2005–2025 |
| Paul Ditisheim | 68 | 82% | USD 3,341 | 2005–2025 |
| Cortebert | 67 | 33% | USD 783 | 2006–2025 |
| Ilbery | 66 | 77% | USD 60,280 | 2005–2025 |
| Helvetia | 66 | 18% | USD 628 | 2005–2024 |
| Sarcar | 65 | 68% | USD 2,400 | 2006–2025 |
| Nomos | 65 | 94% | USD 1,375 | 2008–2025 |
| Hautlence | 64 | 64% | USD 12,096 | 2008–2025 |
| Vianney Halter | 64 | 70% | USD 35,420 | 2005–2024 |
| Glycine | 64 | 64% | USD 750 | 2006–2024 |
| Speake-Marin | 62 | 85% | USD 10,880 | 2005–2025 |
| Paul Buhre | 60 | 60% | USD 3,771 | 2005–2025 |
| Hanhart | 60 | 65% | USD 2,403 | 2005–2025 |
| Jacques Lemans | 58 | 38% | USD 242 | 2013–2025 |
| George Daniels | 57 | 89% | USD 233,174 | 2007–2025 |
| Charles Oudin | 57 | 54% | USD 5,250 | 2006–2024 |
| Nivada | 55 | 58% | USD 1,700 | 2011–2025 |
| Daniel JeanRichard | 55 | 64% | USD 1,080 | 2005–2025 |
| James McCabe | 54 | 89% | USD 2,077 | 2005–2024 |
| Gregson | 53 | 70% | USD 4,974 | 2005–2024 |
| Roamer | 53 | 57% | USD 351 | 2010–2025 |
| Thomas Tompion | 53 | 87% | USD 6,357 | 2006–2023 |
| Harwood | 52 | 73% | USD 850 | 2005–2025 |
| Rockford | 52 | 92% | USD 1,812 | 2008–2022 |
| Christophe Claret | 51 | 63% | USD 61,568 | 2010–2025 |
| Ressence | 50 | 80% | USD 17,800 | 2015–2025 |
| HYT | 50 | 64% | USD 24,942 | 2015–2025 |
| Moeris | 50 | 44% | USD 579 | 2006–2025 |
| Louis Moinet | 49 | 78% | USD 11,494 | 2009–2025 |
| Markwick Markham | 48 | 83% | USD 8,990 | 2005–2025 |
| Asprey | 47 | 74% | USD 2,560 | 2006–2025 |
| Guy Ellia | 47 | 51% | USD 8,404 | 2009–2025 |
| Laco | 45 | 82% | USD 2,190 | 2005–2025 |
| Titus | 45 | 71% | USD 450 | 2005–2025 |
| Thomas Russell & Son | 43 | 93% | USD 1,670 | 2005–2025 |
| U-Boat | 43 | 77% | USD 965 | 2010–2025 |
| Bedat & Co. | 42 | 62% | USD 1,602 | 2006–2024 |
| Philippe Dufour | 42 | 79% | USD 863,600 | 2012–2025 |
| Zeno | 42 | 88% | USD 234 | 2011–2025 |
| Golay Fils & Stahl | 41 | 76% | USD 5,019 | 2005–2024 |
| Thomas Engel | 40 | 72% | USD 17,239 | 2005–2025 |
| Barwise | 39 | 90% | USD 1,465 | 2005–2023 |
| Franc Vila | 38 | 76% | USD 4,112 | 2008–2025 |
| Cuervo y Sobrinos | 37 | 78% | USD 2,393 | 2007–2024 |
| MING | 37 | 81% | USD 4,669 | 2020–2025 |
| Edox | 36 | 47% | USD 1,114 | 2011–2025 |
| Dugena | 36 | 47% | USD 390 | 2010–2022 |
| Oriosa | 36 | 17% | USD 556 | 2009–2020 |
| Yema | 36 | 67% | USD 1,732 | 2006–2025 |
| Robert Roskell | 36 | 72% | USD 2,254 | 2005–2024 |
| Michel Herbelin | 36 | 33% | USD 348 | 2014–2024 |
| Buren | 35 | 66% | USD 511 | 2008–2025 |
| Buccellati | 35 | 77% | USD 5,530 | 2006–2025 |
| Bremont | 34 | 65% | USD 2,254 | 2010–2025 |
| S. Smith & Son | 34 | 65% | USD 5,075 | 2005–2025 |
| Van der Bauwede | 33 | 70% | USD 2,115 | 2005–2023 |
| Lanco | 33 | 27% | USD 497 | 2010–2025 |
| Mermod Frères | 33 | 36% | USD 4,940 | 2005–2025 |
| CWC | 32 | 53% | USD 797 | 2006–2025 |
| Candino | 32 | 22% | USD 272 | 2014–2025 |
| Carlo Ferrara | 32 | 78% | USD 3,604 | 2007–2025 |
| Grönefeld | 32 | 75% | USD 80,747 | 2018–2025 |
| Christiaan van der Klaauw | 32 | 62% | USD 19,412 | 2007–2025 |
| MeisterSinger | 30 | 90% | USD 983 | 2012–2025 |
| Edouard Juvet | 27 | 85% | USD 32,403 | 2005–2025 |
| Benrus | 27 | 89% | USD 544 | 2006–2025 |
| Romain Gauthier | 27 | 89% | USD 68,460 | 2016–2025 |
| Kutchinsky | 27 | 67% | USD 1,540 | 2006–2024 |
| Lancaster Watch Co. | 27 | 93% | USD 1,875 | 2013–2020 |
| Touchon & Co. | 26 | 85% | USD 3,990 | 2006–2025 |
| Excelsior Park | 26 | 77% | USD 2,065 | 2008–2025 |
| Daniel Quare | 26 | 88% | USD 6,727 | 2006–2023 |
| Hebdomas | 26 | 65% | USD 451 | 2006–2021 |
| Wakmann | 26 | 81% | USD 1,966 | 2017–2024 |
| Sjöö Sandström | 25 | 44% | USD 1,391 | 2016–2024 |
| Pierce | 24 | 42% | USD 656 | 2007–2025 |
| Charles Fasoldt | 23 | 87% | USD 15,300 | 2006–2021 |
| Aquastar | 22 | 50% | USD 1,904 | 2017–2025 |
| Otay Watch Co. | 22 | 95% | USD 3,000 | 2007–2018 |
| Imhof | 22 | 64% | USD 640 | 2005–2024 |
| United States Watch Co. | 21 | 90% | USD 2,000 | 2008–2020 |
| Moritz Grossmann | 21 | 95% | USD 26,434 | 2005–2025 |
| Silvana | 18 | 28% | USD 1,024 | 2006–2023 |
| De Beers | 17 | 94% | USD 7,407 | 2007–2025 |