Records and rankings
The most expensive watches sold at auction by Gucci
Hammer prices in USD at the rate of the sale day, across nine auction houses. Every entry links to its lot. Rare references show their price to Premium members.
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1
GucciBonhams · 17 Aug 2012USD ••••••rare reference · Premium -
2
Gucci ref. 3600L2000 · Bonhams · 25 Oct 2024USD ••••••rare reference · Premium -
3
Gucci2000 · Antiquorum · 17 Jul 2018USD ••••••rare reference · Premium -
4
no photo
Gucci1970 · Artcurial · 18 Jul 2018USD ••••••rare reference · Premium
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5
Gucci1970 · Antiquorum · 1 Oct 2020USD ••••••rare reference · Premium -
6
Gucci ref. 7352000 · Sotheby's · 24 Nov 2019USD ••••••rare reference · Premium -
7
no photo
GucciHeritage · 4 May 2010USD ••••••rare reference · Premium
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8
Gucci ref. 3600M1998 · Bonhams · 19 Apr 2005USD ••••••rare reference · Premium -
9
no photo
Gucci ref. 1100-LDorotheum · 22 Oct 2020USD ••••••rare reference · Premium
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10
Gucci ref. 11/12.21995 · Dorotheum · 20 Feb 2025USD ••••••rare reference · Premium
Most auctioned references
| Rolex 1675 | 1,105 |
| Rolex 1803 | 735 |
| Rolex 5513 | 703 |
| Rolex 1680 | 689 |
| Rolex 6263 | 614 |
Record by brand
| Patek Philippe | USD 19.9 M |
| Rolex | USD 17.8 M |
| Philippe Dufour | USD 6.5 M |
| F.P. Journe | USD 5.7 M |
| George Daniels | USD 5.2 M |
| Urban Jürgensen | USD 4.7 M |
| Richard Mille | USD 4.6 M |
| Audemars Piguet | USD 3.9 M |
Updated
Rankings refresh with every data sync; last update 2026-10-05. 20 lots with doubtful prices are excluded pending review.