Records and rankings
The most expensive watches sold at auction by Swatch
Hammer prices in USD at the rate of the sale day, across nine auction houses. Every entry links to its lot. Rare references show their price to Premium members.
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1
Swatch2002 · Antiquorum · 24 Jan 2021USD ••••••rare reference · Premium -
2
Swatch1980 · Antiquorum · 11 May 2008USD ••••••rare reference · Premium -
3
Swatch1999 · Christie's · 13 Oct 2020USD ••••••rare reference · Premium -
4
SwatchAntiquorum · 20 Sep 2007USD ••••••rare reference · Premium -
5
SwatchChristie's · 12 Mar 2019USD ••••••rare reference · Premium -
6
Swatch2001 · Antiquorum · 23 Mar 2005USD ••••••rare reference · Premium -
7
Swatch2001 · Antiquorum · 15 Jun 2005USD ••••••rare reference · Premium -
8
SwatchAntiquorum · 7 Dec 2023USD ••••••rare reference · Premium -
9
Swatch2004 · Sotheby's · 4 Mar 2021USD ••••••rare reference · Premium -
10
Swatch1993 · Christie's · 15 Mar 2016USD ••••••rare reference · Premium
Most auctioned references
| Rolex 1675 | 1,105 |
| Rolex 1803 | 735 |
| Rolex 5513 | 703 |
| Rolex 1680 | 689 |
| Rolex 6263 | 614 |
Record by brand
| Patek Philippe | USD 19.9 M |
| Rolex | USD 17.8 M |
| Philippe Dufour | USD 6.5 M |
| F.P. Journe | USD 5.7 M |
| George Daniels | USD 5.2 M |
| Urban Jürgensen | USD 4.7 M |
| Richard Mille | USD 4.6 M |
| Audemars Piguet | USD 3.9 M |
Updated
Rankings refresh with every data sync; last update 2026-10-05. 20 lots with doubtful prices are excluded pending review.