Records and rankings
The most expensive watches sold at auction by TAG Heuer
Hammer prices in USD at the rate of the sale day, across nine auction houses. Every entry links to its lot. Rare references show their price to Premium members.
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1
TAG Heuer Only Watch Carbon Monaco - CBL2191.FC6507Christie's · 6 Nov 2021USD ••••••rare reference · Premium -
2
TAG Heuer Monaco V4 ref. WAW2170.FC62612009 · Phillips · 5 Nov 2022USD ••••••rare reference · Premium -
3
TAG Heuer Formula 12024 · Christie's · 12 May 2025USD ••••••rare reference · Premium -
4
TAG Heuer Monaco ref. WAW2170.FC6261Antiquorum · 10 Nov 2024USD ••••••rare reference · Premium -
5
TAG Heuer Monaco2009 · Sotheby's · 8 Oct 2012USD ••••••rare reference · Premium -
6
TAG Heuer Monaco ref. WAW2170.FC62612009 · Antiquorum · 10 Nov 2013USD ••••••rare reference · Premium -
7
TAG Heuer Monaco ref. WAW2170.FC62612009 · Antiquorum · 17 Mar 2013USD ••••••rare reference · Premium -
8
TAG Heuer Monaco ref. WAW2040.FC62882010 · Antiquorum · 8 Nov 2014USD ••••••rare reference · Premium -
9
TAG Heuer Monaco ref. WAW2170.FC62612009 · Antiquorum · 19 Jul 2017USD ••••••rare reference · Premium -
10
TAG Heuer Autavia Limited Edition Jack Heuer's 85th birthday ref. CBE2111.BA06872017 · Phillips · 11 Nov 2017USD ••••••rare reference · Premium
Most auctioned references
| Rolex 1675 | 1,105 |
| Rolex 1803 | 735 |
| Rolex 5513 | 703 |
| Rolex 1680 | 689 |
| Rolex 6263 | 614 |
Record by brand
| Patek Philippe | USD 19.9 M |
| Rolex | USD 17.8 M |
| Philippe Dufour | USD 6.5 M |
| F.P. Journe | USD 5.7 M |
| George Daniels | USD 5.2 M |
| Urban Jürgensen | USD 4.7 M |
| Richard Mille | USD 4.6 M |
| Audemars Piguet | USD 3.9 M |
Updated
Rankings refresh with every data sync; last update 2026-10-05. 20 lots with doubtful prices are excluded pending review.